In order to pull off an event that your attendees will enjoy and remember down the road, it takes many elements to do so, from music, dance, entertainment, video, sound, custom design and decor, and lighting. Lighting can be the element that ties the others together, changing throughout the night as your event journey progresses. Get the lighting wrong, and your well-planned event can seem disjointed, jolting, and downright haphazard. The energy of the crowd can be zapped, and you'll risk losing them to the allure of their cell phones instead. When your attendees become disengaged, it's extremely hard to re-engage them later on during their event journey. Something as simple as forgetting to hang string lighting in the wedding reception tent can dampen the demeanor of your guests after the wedding ceremony who were looking for a pick-me-up afterward. Even the wrong placement and density of your event lighting can spell disaster if a key thoroughfare is not illuminated as it should be.