The key to attracting convention visitors to your booth design is to be different. However, everyone there is looking to do the same thing as you, so you can expect in their quest to be different, they will be different enough. For the team at Rythm EFX in Northern Colorado, different enough is not good enough for us. With every booth design, we aim for the stars and hope to meet a comet while we're there. From setting up a free food tasting event to creating an island oasis complete with kiddie pool and palm trees for attendees to soak their feet in, when your industry booth sizzles, your sales will sizzle right along with it. Be engaging, be informative, and above all, relax and have fun. The visitors to your booth will pick up on your vibe and be appreciative. Positivity is catchy, and when your convention booth visitors leave with a smile on their faces, you'll know you've succeeded.

• Create a sitting area. At industry conventions, there is a lot of walking around and standing. Attendees will appreciate the opportunity to take a load off, and in the process, will linger and hear about your products and/or services, possibly turning into future customers or collaborators.
• Create a learning forum. While conventions themselves are often packed with symposiums and learning opportunities, creating your own learning space can fit right in with the crowd. You can focus on your products, what's new, industry trends, and on your brand. Pass out some bottled water while the show is on, and get ready to reap the rewards.
• Reach for the rafters. While going big has always been the in thing to do and it's not necessarily a new idea, it's a go-to because it works. When you create a prop that stands above the crowd and can be seen anywhere from the convention floor, you're sure to garner attention, Instagram feeds, and lots of questions — which then turn into leads. Rythm EFX loves to create these types of engaging props for your convention booth.
• Create fun. While industry conventions are serious business, everyone wants to have fun at the same time. After all, most have taken off work, flown to a new city, and put in a lot of hours. Now it's time to let loose a bit. By creating a unique, fun idea that is memorable, you'll leave a great impression in the minds of attendees, and they will remember your products and brands. For example, you can set up a bike that powers a blender that makes your own breakfast smoothie. Engaging. Different. And definitely memorable.

While you definitely want to leave an indelible impression with your industry convention or trade show booth display, the overarching goal should be to leave a memory behind. So much of our daily lives are lived on autopilot, with us getting up every morning and executing the same routine day after day, that any kind of variance is welcome. Attending an industry convention or trade show is most definitely a diversion from the every-day humdrum of our lives. Thus, a convention or trade show is a unique opportunity to sprinkle joy into others' lives, leaving a bit of magic behind.

When you create a stunning visual masterpiece at your convention booth, or you bring in a clown to make an animal balloon or a magician to make coins disappear, you will be bringing a bright spot to others' days. If you keep the overarching mindset to make a small difference in others' lives with your convention or trade booth display, you will not only succeed at implanting your brand and identity in attendees' minds, but you will also succeed at being a light in an otherwise dull day. Rythm EFX's mission is to shine brightness into others lives. Partner with us to sprinkle joy to others.